Unlock Next-Level Engagement with Viber Carousel Messages!

 

In today’s fast-paced digital landscape, mobile marketing is all about grabbing attention – and keeping it. With message overload at an all-time high, brands need new ways to stand out and connect meaningfully with their audiences.

   

Enter Viber Carousel Messages. Now commercially available in the Philippines through Promotexter, this exciting new format introduces richer, more interactive messaging that transforms static messages into swipeable experiences – helping businesses drive deeper customer connections and potentially significant growth.

 

   

What are Viber Carousel Messages?

Viber Carousel Messages lets businesses send multi-image, interactive messages where users can swipe through up to five cards, each with an image, description, and up to two CTA buttons like Buy Now or See Details.

Think of it as a mini storefront or visual catalog – delivered straight into your customer’s Viber inbox. Whether you’re showcasing products, promoting services, or telling a story step-by-step, Carousel messages add a powerful new dimension to mobile campaigns.

Example: A fashion brand can feature five new arrivals, each with a photo, short description, and buttons to buy or learn more instantly.

   

Why It Matters: The Power of Rich Messaging

Rich messaging formats like carousels aren’t just visually appealing – they outperform.

Higher Click-Through Rates (CTR):

By presenting multiple, swipeable options in a single message, brands increase their chances of offering something that appeals to the recipient. Rich messaging formats like carousels have been shown to achieve CTRs exceeding 20%, compared to the typical 2–3% for traditional SMS..

On social platforms, carousel ads have been shown to drive up to 10x more clicks than static formats – highlighting the power of visual, interactive messaging.

More Time Spent on Messages:

Interactive formats like carousels encourage users to engage – swiping through content and exploring what interests them. This increased dwell time leads to deeper understanding of your offerings and stronger brand recall.

Improved Conversion Rates:

With clear visuals and direct calls-to-actions (e.g. “Buy Now,” “See Details”), carousel messages guide users along the customer journey – from interest to purchase – with fewer clicks and more intent.

   

Who Benefits from Viber Carousel Messaging?

While retail is a natural fit, Viber Carousel Messages go far beyond product listings. Its flexibility makes it a powerful tool for a wide range of industries:

• Retailers can spotlight new arrivals, bundled promos, or curated picks – all in one message. Perfect for e-commerce.
• Banks and fintechs can walk customers through account features, promos, or product comparisons.
• Travel brands can showcase destinations, itineraries, or seasonal deals.
• FMCG brands can feature multiple product options, use-case ideas, or product pairings.
• Content marketers can deliver serialized tips, value propositions, or onboarding steps in a scrollable format.

In short, if your message has layers – or your customer journey has multiple entry points – carousel messaging offers a more intuitive and immersive experience for telling that story.

   

Messaging Meets Experience

This shift toward interactive, visual messaging is more than just a feature update – it reflects how messaging platforms like Viber are evolving. No longer just transactional channels, they’re fast becoming spaces for discovery, storytelling, and conversion.

Viber Carousel Messages are part of this evolution: bringing the swipe-and-tap usability people love from social platforms into the messaging apps they already use – where attention is higher and intent is stronger.

For marketers, this unlocks new creative potential. Instead of squeezing a message into 160 characters or a single image, Carousel lets you showcase, explain, and invite action, all within one conversation.

   

Quick Tips for Effective Carousel Campaigns

Here are some field-tested practices to help you get the most from your Carousel campaigns:

• Lead with your strongest visual – Grab attention immediately with your best product or promo.
• Keep your text concise – Use short, punchy headlines and minimal copy per card.
• Guide a journey – Use the sequence of cards to tell a story or walk users through a series of benefits or steps.
• Mix your CTAs – Use two buttons per card (e.g. Buy Now + Learn More) to offer both conversion and context.
• Be consistent – Use uniform formatting, colors, and image quality to create a smooth swipe experience.
• Test on mobile – Preview campaigns to ensure legibility, button placement, and visual flow on smaller screens.

These small optimizations can make a big difference in performance, and in the way customers experience your brand.

   

Final Thought

Whether you’re in retail, banking, travel, or beyond—rich mobile messaging is no longer a nice-to-have. It’s an essential part of how brands build relevance, deliver value, and compete in attention-driven environments.

With Viber Carousel Messages now available in the Philippines through Promotexter, brands can explore a smarter, more engaging way to connect—and turn messages into moments that move people.

To learn more about Promotexter’s Viber Carousel Messages, simply email sales@promotexter.com.