5 Reasons Why Your Business Still Needs a Text Blast Platform

Effective communication with customers is crucial for businesses of all sizes, as it helps to foster strong relationships and keeps them informed about products, services, and promotions. While there are numerous channels available for businesses to reach their customers, SMS (short message service) or ‘text messaging’, stands out as the king of communication. In this article, we’ll explore five reasons why your business still needs a text blast platform.

Reason #1: SMS Is Available to Everyone

The penetration of smartphones now means that customers can be reached in new way, such as Messenger, WhatsApp, Viber, WeChat and the list goes on. But these apps, whilst popular, pose limitations on businesses who want to reach their customers. First, different customers use different apps, so there is no one app that is as ubiquitous as SMS. Second, even for the most popular apps, such as Messenger, these apps impose strict restrictions on outbound messaging and furthermore the customer can only be reached when connected to the internet.

SMS, on the other hand, doesn’t require access to a data plan or wifi, it can be accessed from any device with a mobile connection, and can be used for any legal type of outbound messaging.  It is, therefore, the most convenient choice for businesses looking to reach their customers. Customers can receive and respond to SMS at their own convenience, which is especially useful for people who are always on the go. This accessibility and convenience are important for businesses that want to make it easy for their customers to stay in touch and receive important information.

Reason #2: SMS Is Cost-Effective

Another benefit of SMS is its cost-effectiveness. When compared to other forms of communication such as email or direct mail, SMS is often much cheaper and can save businesses money in the long run. This is because SMS messages are typically shorter and require fewer resources to create and send. Additionally, SMS is often included as part of a mobile phone plan, so businesses don’t have to pay extra to use it as a communication tool.

Furthermore, SMS has a higher return on investment compared to other marketing channels. According to a study by the Mobile Marketing Association, businesses can expect to see an average return of $38 for every $1 they spend on SMS marketing. This is significantly higher than the returns achieved through other channels such as email or social media.

Reason #3: SMS Is Personal and Interactive

SMS is not only an effective way to reach a large number of people, but it also allows for more personal and interactive communication with customers. Businesses can use SMS to send personalized messages and have one-on-one conversations with their customers through a unique virtual mobile number1, which can lead to increased loyalty and satisfaction. This is especially important in today’s market, where consumers expect a high level of personalization and are more likely to do business with companies that make them feel valued and understood.

By using SMS to communicate with their customers, businesses can build stronger, more meaningful relationships. For example, they can use SMS or Text blast to ask for feedback, thank customers for their business, or simply check in to see how they are doing. This personal touch can go a long way in building customer loyalty and improving the overall customer experience.

Reason #4: SMS Has High Open and Response Rates

One of the main reasons why SMS is such a powerful communication tool for businesses is its high open and response rate. According to data from Omnisend, SMS has an open rate of almost 98% and a response rate of 45%. This means that when businesses send SMS messages to their customers, they can expect a high number of people to read and respond to them. 

This is particularly useful for businesses that need to send time-sensitive information or urgent updates to their customers, as it ensures that their message will be seen and acted upon quickly.

But the benefits of SMS don’t stop there. SMS messages are also more likely to be read and responded to promptly compared to other forms of communication. For example, emails have an average open rate of just 20%, and it can take hours or even days for people to respond to them. 

On the other hand, SMS messages are typically read within just a few minutes of being received, and people are more likely to respond to them quickly. This makes SMS an ideal choice for businesses that need to communicate with their customers in a timely and efficient manner. This aspect of SMS makes it particularly applicable for notification type messages such as package delivery notifications or OTPs. However there is no reason why the same benefits can’t apply to marketing messages.

Reason #5: SMS Can Be Easily Integrated Into Other Marketing Strategies

SMS is also highly compatible with other digital marketing channels and can be used to complement and enhance other marketing efforts. For example, businesses can use SMS to send promotional messages to customers who have signed up for their email list or to encourage people to follow them on social media. It can even be used as a fallback to messaging apps such as Viber Business Messaging. For example, Promotexter offers this feature whereby if a customer cannot be reached by Viber, its platform will automatically send out an SMS with the same customized content2. By using SMS in conjunction with other marketing channels, businesses can create a more comprehensive and effective marketing strategy.

In addition, SMS or Text Blast can be used to drive traffic to a business’s website or social media pages. For example, businesses can use SMS to send customers links to special offers or promotions that are only available online. This can be an effective way to drive traffic to a business’s digital channels and increase brand awareness.

Conclusion: SMS is the Ubiquitous King of Communication

In today’s fast-paced and highly competitive market, effective communication is crucial for businesses of all sizes. While there are numerous channels available for businesses to reach their customers, SMS stands out as the king of communication. With its high open and response rates, personal and interactive nature, cost-effectiveness, accessibility and convenience, and compatibility with other marketing channels, SMS is a powerful tool that can help businesses build stronger relationships with their customers and improve their overall communication strategy.

If you’re in need of a reliable and secure platform to send SMS messages to your customers, check out Promotexter. Promotexter has a fast, stable, and secure platform and a track record of delivering immediate notifications and marketing broadcasts. By using their platform, businesses can take full advantage of all the benefits of SMS and improve their communication with customers. Don’t miss out on this powerful tool – consider implementing a text blast platform for your business today.

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¹ Virtual Mobile Numbers are like any mobile number but are hosted by a Mobile Operator and have no physical SIM card. Some Service Providers make these available to businesses for two-way SMS  chat with their customers.

² “Promotexter is an official global Viber Business Messaging Partner. Offering a Viber Chat portal, Viber Blasting and Viber Business messaging APIs