7 in 10 Grab users shop online at least once a week.
Why Advertise on Grab?
Grab is home to some of Southeast Asia’s most active, high-value users.
2 in 3 use two or more Grab services every month.
Average spend reaches ₱2,500 per user per month.
Access to users in different life-moments (payments, shopping, bills)
In the Philippines alone, Grab leads with:
40M+ app downloads (1.3x more than its closest rival)
1.5x more monthly active users than any other superapp
Presence in 260+ cities nationwide 260+ cities nationwide
Grab Ads gives your brand direct access to these premium, purchase-ready audiences, all in a trusted, high-engagement environment where intent turns into action.
What You Can Do with Grab Ads
Show up when it counts with Grab Ads
Be front and center on the Grab home screen, in-app feeds, and search results. Reach millions of active users across the Philippines through the region’s leading superapp.
Target with precision using Grab’s first-party data
Leverage transaction-based insights from Grab Ads to connect with real, purchase-ready consumers – no guesswork, just data-driven relevance that delivers higher ROI.
Drive measurable marketing results
Turn every impression into impact. With Grab Ads you can track awareness, conversions, app installs, sales, and store visits across a trusted, high-engagement advertising platform.
Activate online-to-offline (O2O) journeys
Bridge digital engagement with real-world actions. Reach consumers from screen to street through Grab’s integrated advertising network.
Target the Right Audience with Precision
With the help of Promotexter, reach exactly who matters most using Grab’s rich behavioral and transactional first-party data. With millions of active users engaging across rides, food, payments, and shopping, Grab Ads provides one of the most accurate audience targeting systems in Southeast Asia.
Tap into pre-built audience groups across key categories:
Demographics
Age, gender, household income income income
Finance
Card type, spending behavior, e-wallet usage
Food & Beverage
Cuisine preferences, frequent diners, beverage choices
Media & Device Data
Target based on app usage, device type, or ad interactions
Transport & Travel
Ride-hailing users, motorbike commuters, airport travelers
Interests & Lifestyle
Shopping, wellness, parenting, tech, entertainment
