Top 7 Reasons Why B2C Business Messaging Trailblazers Choose Viber Business Messaging

by: Elizabeth Davies - August 2021

Top 7 Reasons Why B2C Business Messaging Trailblazers Choose Viber Business Messaging

Top 7 Reasons Why B2C Business Messaging Trailblazers Choose Viber Business Messaging

It’s likely that you’re already familiar with the Viber chat app. Perhaps your business is already using it. If you’ve set up groups and communities to target your customers and prospects, you’re no doubt already reaping the benefits of Viber’s easy-to-use messaging and communications capabilities.

What you may not know, however, is that with minimum additional investment, you can take your marketing and sales efforts to the next level by leveraging the power of Viber Business Messaging (VBM).

Increasingly, businesses in the winners’ circle are recognising that Viber Business Messaging is an effective means to make their brands and messaging stand out in a cluttered marketplace.

Let’s find out why:

1.  Inject a professional tone and vibe

There’s a well-known saying, ‘It’s not just what you say, but how you say it’. That’s why marketing leaders are seeing the wisdom of bringing a highly professional tone and engaging vibe to bear within their business messaging. Viber Business Messaging enables well-thought-out, meaningful, timely and relevant two-way communications with your customers. Now you can bring your unique brand voice and identity front and centre and reach out to your customers and prospects via human-like conversations.

2.  Say goodbye to security and privacy headaches

Any responsible business understands that ensuring the security and privacy of customer data is imperative. But not all understand the inherent risk associated with using chat, groups and communities. Bots routinely access business databases and group or community administrators often input customer details manually, which could open the door to privacy issues. Group members can “see” one another, which means people could potentially be sent unsolicited messages, leading to frustration and erosion of trust. Worse still, you could find yourself losing control over your customer relationships. With Viber Business Messaging, you automatically enjoy platform-embedded security, and all communications are encrypted in transit which guarantees that only intended recipients can view messages.

3.  Put user experience front and centre

The better the user experience you afford your customers and prospects, the greater your chances of enticing them to engage with you and try out your products or services. Chatbots’ usability is really only as good as the skills of their developers. User experience in communities can suffer if people start feeling ‘spammed’ by content that’s not relevant to them or in which they have little interest. With Viber Business Messaging, you have greater control over who you disseminate which kind of information to and when and how. You can get your message across using up to 1,000 characters of text and eye-catching colour images or even attach files. (And watch this space – very soon, you’ll also be able to add video). You can also craft attention-grabbing call-to-action buttons to drive the customer behaviour and outcomes you’re looking for. With just one click, customers are taken directly to your webpage or app store to view more information about your offers and promotions.

4.  Start treating people like people – not numbers

Nobody wants to feel as if they’re just being treated like a number. Generic, impersonal messaging approaches where the same content is shared with and viewed by everyone else are no longer fit-for-purpose. Remember, in our modern digital age, customers understand that the power to choose the providers with whom they engage is firmly in their hands. Wouldn’t it be great if you could send and exchange 1-2-1, personalised B2C messages to the people whose business and loyalty you’re seeking to capture? Well, with Viber Business Messaging, that capability is immediately within your reach.

5.  Make customer outreach and engagement a blast

Blasting is a feature that allows you to share relevant information with customers at scale and in a timely manner. But chatbots, groups and communities don’t give you the richness of blasting functionality that you find in Viber Business Messaging. That’s because only Viber Business Messaging allows blasting to be initiated by your business to opted-in recipients. Even better, using VBM you can allow your customers to reply to the blast creating even more opportunities for your business.

6. Be ‘always-on’ with B2B messaging that never sleeps

How many of your Viber business messages never get read because people are offline? Unlike chat, groups and communities, Viber Business Messaging allows you to ensure your customers never miss a message, thanks to Promotexter’s SMS fallback feature. This automatic fallback option lets you optimise your return on every sales and marketing campaign and message blast.

7.   No need to break the bank

With Viber Business Messaging, you can overhaul your business messaging approach without putting a dent in your budget. With pricing that’s cheaper than SMS and ROI that’s immediate and measurable, it’s the smart choice for businesses that are serious about finding new paths to value via B2C messaging.

How can we help?

If you’d like to find out more about how you can harness the power of Viber Business Messaging, Promotexter, an Official Viber Partner, stands ready to help.

Promotexter and Viber have forged a compelling and complementary partnership aimed at enriching the quality and relevance of your customer outreach. We’ll help onboard you fast and seamlessly, and our team of experts is here to guide you, provide advice and answer any questions you may have.

Ready to get started? Sign up for free or send us an enquiry with your questions.

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