Using SMS Blast Software to Reach Your Audience
By Julia King
Even today, when so much personal communication uses internet based chat, the one method that will reach all your contacts is SMS text messages. People inherently still understand the effectiveness of SMS to communicate with personal contacts, yet underestimate the value this can bring to their business.
This is a huge oversight because text messaging is such an effective way to gain the attention of potential customers and build relationships with existing ones.
Using SMS blast software is the best way to reach masses of people at once which makes it the perfect marketing tool for just about all businesses, no matter how big or small.
In the past, sending an SMS blast was challenging. You needed to buy hardware and software and even then faced limitations on volumes and sending speed. These days SaaS (Software as a Service) solutions use cloud based systems to take all the hard work out of sending an SMS blast.
DO's & DONT's
Seek out customer permission before adding their number to your list of text blast recipients (Opt-in)
One of the fastest ways to have people lose faith in your business is showing them you cannot be trusted. Sending unsolicited messages shows that you have no boundaries and the only thing you are concerned with is the bottom line.
Sending unsolicited messages is not only a bad business move, but it is one that can cost you a great deal of money if you breach Data Privacy laws. Follow the law (and best practice!) and ensure you only send to an opted-in base.
Make sure that you add customers in a timely manner
When someone offers you the opportunity to communicate with them via text, you should do so within a reasonable timeframe.
Just because you have received the okay doesn’t mean you can just hang on to their contact details and use it whenever you want. Again Data Privacy laws require informed and timely consent and do not treat an Opt-in as being valid indefinitely. You need to be proactive and not just use the contact info to build your database.
Always send your blasts from a registered SMS business name (SenderID)
Your legitimate business messaging should only be sent using a registered SMS SenderID. The benefit from doing this is that:
- Customers will be more likely to trust the content of your message
- Mobile networks are less likely to block your messaging
Registering your own SMS SenderID is not as scary as it sounds and your SaaS service provider will be able to help you get this done – typically in just a couple of hours.
Sending constant messages to people to let them know what you have for sale is a big no-no
Even though everyone knows the goal of any business is to make money, it is not something that people want to have thrown in their faces. The idea is to subtly let them know that you offer products and services that are of use to them.
Excessive message sending can be seen as Spam or Flooding and get you blocked and possibly reported to regulators.
Targeting your base
Ideally you need to track your SMS Campaigns to build on what works and change what doesn’t.
In due time, a more sophisticated approach bases future campaigns on past consumer behavior. If a consumer responded to a particular message in the past tailor your next messaging to build on that. To do this you need to use an SMS service provider that can track clicks in your messages for you.
Plan your migration to rich content
SMS has great benefits, in particular immediacy and high open rates (>95%), however it is limited by being a text only channel.
Many providers are now starting to offer rich channels such as Viber. These are rather harder to get started with and require larger commitments. However as you see the benefits of SMS Blasting it makes sense to start looking for ways to make your communications more effective while still using your existing opted-in mobile number database.
As you can probably tell, sending text blasts is a great way to communicate with your customers and boost your profits.
With that said, it is important that you stick to these guidelines moving forward and engage a trusted partner to help you.
If you are looking to reach more customers through the power of SMS marketing, then look no further than Promotexter.
Please click here to go to our sign up page and try us for free or register your interest here.