Tag: Chris Keys

Let’s start with a bigger question…”What is an API?”. Well API stands for Application Programming Interface, which itself may not help much! Think of two computer systems trying to “talk”…

The Boy Who Cried, Wolf! Having been in the industry for over 10 years, rumors of the death of SMS have long since taken on the flavor of the boy who cried wolf. After so many incorrect predictions…

The fight is over! For a generation, marketers have had two main choices for an outbound campaign, SMS or Email. On the one hand SMS has very high open rates (>95%) with the added…